Value Chain Analysis Template
Understand the value your business has delivered to your customers with the value chain analysis template.
About the Porter’s Value Chain Model (aka Value Chain Analysis template)
Commonly known as the Value Chain Analysis, Porter’s Value Chain Model is a much-used method to evaluate a business’s competitive edge and improve processes to have fewer bottlenecks and add more value to your customers.
What is a value chain analysis template?
A value chain analysis template includes a set of activities a company performs to deliver a valuable product from start to finish. The analysis allows your team to visualize all the business activities involved in creating the product — and helps you identify inefficiencies, bottlenecks, and miscommunications within the process.
Create your own value chain analysis template
Getting started with your team’s value chain analysis template is easy with Miro. Simply click “Use Template” and take the following steps to customize it for your own value chain analysis template:
Step 1: Replace the canned text in the orange squares and blue lines with your business’s specific primary and support business activities.
Step 2: Use sticky notes to map out the process for each business activity.
Step 3: Identify where bottlenecks occur and find areas where you can maximize value and gain a competitive advantage.
Make sure to consider using Miro's Value Stream Mapping tool during this process. This framework can help improve the efficiency of a specific process, which can then be integrated into a broader Value Chain Analysis to optimize the overall value delivery of the organization.
Benefits of using a value chain analysis template
First coined by Harvard Business School professor Michael Porter, Porter’s Value Chain Model helps your team evaluate your business activities so you can find ways to improve your competitive advantage. The value chain analysis will also help you determine costs, find activities that add the most value, outshine your competitors, and improve the value of what you deliver to your customers.
Building a product can be costly in terms of both time and resources. Even worse, it can be almost impossible to know whether a process works until after you’ve tried it. Porter’s Value Chain Model helps you visualize more complex or intangible processes.
Every business should perform this analysis at some point. Your team can do this anytime you want to improve your competitive advantage taking the following steps:
Define your business’s primary activities (e.g. logistics, operations, marketing).
Define your business’s support activities (e.g. HR, infrastructure, tech).
Analyze the cost and value of each.
Discover opportunities that allow you to gain a competitive advantage.
How do you draw Porter's value analysis?
You can build your Porter’s Value Chain Model following these steps: - Map all activities involved in producing your product - Calculate the cost of each activity - Find out what do your customers perceive as value - Check competitors Porter’s Value Chain Model and benchmarks - Choose what’s your competitive advantage and where will you capitalize
How do you analyze a value chain?
After building your value chain analysis template, you can evaluate the links between each activity and its values. This value chain analysis is particularly crucial when increasing competitiveness as it will determine how to proceed to improve processes.
How do you write a value chain analysis?
You can write your value chain analysis determining which activities are to be optimized. The analysis should include quantitative and qualitative data to help you develop action points to increase your product’s added value and customer base. After your value chain analysis is ready, you can draw a business case to implement changes and help you prioritize.
Get started with this template right now.
PEST Analysis Template
Works best for:
Ideation, Strategic Planning, Business Management
No business operates inside a vacuum, so if you want to succeed, you have to successfully deal with local laws, government regulating bodies, the health of the local economy, social factors like the unemployment rate, average household income, and more. Use the PEST Analysis Template to help you explore how the world impacts your business and how you can work around it.
Product / Market Fit Canvas Template
Works best for:
Market Research, Strategic Planning, Product Management
The product/market fit canvas template is used to help product teams meet customer and market needs with their product design. This template looks at a product in two dimensions: first, how the product fits user needs, and second, how the fully designed product fits within the market landscape. This combined metric understands a product holistically from the way customers use and desire a product, to the market demand. By comparing customer and product qualities side by side, users should better understand their product space and key metrics.
Four-Circle Venn Diagram by Irfan Rosli
Works best for:
Venn Diagrams
The Four Circle Venn Diagram template offers a robust tool for detailed data comparison involving four sets. Use it to identify common and unique attributes across multiple categories. This template is perfect for complex analysis in research, strategic planning, and education. It helps visualize relationships clearly, making it easier to draw insights and communicate findings. Ideal for professionals and educators needing advanced comparative tools.
Research Topic Brainstorm Template
Works best for:
Desk Research, Brainstorming, Ideation
Coming up with a topic for a research project can be a daunting task. Use the Research Topic Brainstorm template to take a general idea and transform it into something concrete. With the Research Topic Brainstorm template, you can compile a list of general ideas that interest you and then break them into component parts. You can then turn those parts into questions that might be the focus for a research project.
Target Audience Template
Works best for:
Marketing, Desk Research, Prioritization
Understanding your target audience is vital to business success. How can you market yourself effectively if you don’t know who you’re targeting? Using the Target Audience template, you can review valuable data about who your customers are and what they want from your product or service.
Voice of the Customer Template
Works best for:
Marketing, Desk Research, User Experience
Identifying the voice of the customer is a crucial part of any customer experience strategy. Your Voice of Customer is simply a framework for understanding your customers’ needs, wants, preferences, and expectations as they interact with your brand. Evaluating your Voice of Customer allows you to dive into what your customers are thinking, feeling, and saying about your products and services, so you can build a better customer journey. Use the Voice of Customer template to record answers to key questions about your customer, including: What are they saying about our product? What do they need? How can we fulfill that need? And who is this persona?