The Product HQ— your product's source of truth
Centralize product information and documentation with The Product HQ— your product's source of truth template. Ensure alignment and transparency across teams.
WHY
After years of developing frameworks and methodologies for our own internal use, we have begun to share our design, research, and innovative approach with the world as a collection of short playbooks. The hope is that they would help others to create great things.
WHO
The template at hand could be put to use by anyone (individual or team) leading a new product/innovation process. It could be a strategic designer, a product manager, a UX designer, a startup founder and so on.
WHEN
This template is most used at the early phases of a project. It is there to shepherd you in the process from 0 to 1.
HOW
The board should be self-explanatory, we have placed instructions and arrows throughout. You should be able to work your way through it bit by bit.
FURTHER CONTEXT
The board at hand is one of our latest playbook and is a part of a large collection of playbooks. The aim of our playbooks is to put our design approach to the page and help others put it to use. We hope you find this one useful.
This template was created by Pebble.
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Kano Model Template
Works best for:
Desk Research, Product Management, Prioritization
When it comes down to it, a product’s success is determined by the features it offers and the satisfaction it gives to customers. So which features matter most? The Kano model will help you decide. It’s a simple, powerful method for helping you prioritize all your features — by comparing how much satisfaction a feature will deliver to what it will cost to implement. This template lets you easily create a standard Kano model, with two axes (satisfaction and functionality) creating a quadrant with four values: attractive, performance, indifferent, and must-be.
Product tone of voice
Works best for:
Product Management, Planning
The Tone of Voice Workshop template helps product teams define and align on brand tone and messaging. By facilitating collaborative workshops, exploring brand personality traits, and defining tone guidelines, this template ensures consistent and impactful communication. With sections for identifying target audience personas, articulating brand values, and crafting messaging principles, it enables teams to create authentic and compelling brand voices. This template serves as a foundation for building strong brand identities and resonating with customers across all touchpoints.
Product Strategy Workshop
Works best for:
Product Management, Planning
The Product Strategy Workshop template facilitates collaborative sessions for defining and refining product strategies. By providing frameworks for analyzing market dynamics, identifying customer needs, and setting strategic goals, this template fosters alignment among cross-functional teams. With sections for SWOT analysis, value proposition development, and goal setting, it enables teams to create comprehensive product strategies that drive business growth and customer satisfaction.
Feature Canvas Template
Works best for:
Design, Desk Research, Product Management
When you’re working on a new feature that solves a problem for your users, it’s easy to dive right in and start looking for solutions. However, it’s important to understand the initial user problem first. Use the Feature Canvas template to do a deep-dive into the user’s problems, the context in which they will use your feature, and the value proposition you will deliver to your users. The template enables you to spend more time exploring the problem to anticipate any potential blind spots before jumping into solutions mode.
Product Management Onboarding Map
Works best for:
Product Management, Planning
Product Management Onboarding Map template facilitates the onboarding of new product management team members. By outlining key responsibilities, processes, and stakeholder interactions, this template helps new hires quickly acclimate to their roles. With sections for setting learning objectives and resources, it supports structured onboarding experiences, ensuring that new team members are equipped with the knowledge and tools needed to contribute effectively to product initiatives.
Product Feature Presentation
Works best for:
Product Management, Planning
The Product Feature Presentation template aids product teams in showcasing product features and benefits effectively. By providing a structured framework for presenting key features, use cases, and value propositions, this template enables teams to communicate product functionality clearly and persuasively. With sections for creating feature demos, customer testimonials, and competitive differentiators, it facilitates engaging presentations that resonate with target audiences. This template serves as a powerful tool for driving product adoption and generating customer interest.