Service Blueprint by Bruna Plentz template

Service Blueprint by Bruna Plentz

Service Blueprint template created by HOMA Service Design Consultancy for innovation and management of customer experience.

The service blueprint is widely used to highlight the reality of companies, to identify opportunities for innovation and service improvements. This tool is quite interesting to explore all the steps of creating and managing a service. With it, it is possible to visualize all the phases of the customer journey, their actions and reactions, in addition to what happens in internal processes.

To use this template, follow these steps:

  1. Assemble your team to fill it out collaboratively. Don't forget to invite people who have direct contact with your customer, they are an excellent source of knowledge!

  2. Map the moments of the customer journey... Include everything from the moments when customers are just considering your service to the post-service phase, that is, the relationship stage;

  3. Then fill in the actions, experiences, and processes that your team knows about;

  4. For the blueprint to be more reliable, conduct qualitative research to understand in more depth the behaviour of customers;5. Finally, fill in the metrics for your company to track the customer experience at every moment of the journey.

This template was created by Bruna Plentz.

Service Blueprint by Bruna Plentz

Get started with this template right now.

Related Templates
Purple Sector Empathy Map template thumb
Preview
Purple Sector Empathy Map
Niching Down Online Course Persona Empathy Map template thumb
Preview
Niching Down: Online Course Persona Empathy Map
Service Blueprint by Hyperact template thumb
Preview
Service Blueprint by Hyperact
Basic storyboard-thumb
Preview
Basic Storyboard Template
Storyboarding Toolkit template thumb
Preview
Storyboarding Toolkit
iPhone App Thumbnail
Preview
iPhone App Template