Purple Sector Empathy Map template

Purple Sector Empathy Map

Let's not make things too fussy, this template just gives you what you need to get started right away!

Trusted by 65M+ users and leading companies

walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign
liberty mutual
wp engine
accenture
bumble
delloite
hewlett packard
total
dropbox
walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign
walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign
liberty mutual
wp engine
accenture
bumble
delloite
hewlett packard
total
dropbox
walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign

This is our lightweight and simple empathy map template to get you started with aligning your team around customer needs.

Tips when running your empathy map session:

  • Place a sticky note for the person (customer, stakeholder, user, etc.) in the center of the template, and guide a conversation by simply following the prompts in the four quadrants.

  • Try this in a small group to get your feet wet if you're new to empathy maps or design thinking

  • Don't get too hung up on finding the "right" quadrant right away — capture the insights and get the conversation going!

  • Sometimes it can easier to let people discuss rather than create the sticky notes — in that case, assign someone to write down the thoughts as the discussion happens

This template was created by Purple Sector.

Purple Sector Empathy Map

Get started with this template right now.

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