Product Vision Template
Bring value to your users and develop better products using this Product Vision Template. Help teams craft a killer product vision statement and improve your business and customer experience.
About the Product Vision Template
Product manager Merissa Silk developed the Product Vision Template to help teams bring a product mindset to their projects, where products are developed with a customer-centric approach. This template helps teams to run product workshops, and in the end, you’ll craft a robust and consistent product vision statement to guide your product decisions.
What’s the Product Vision Template?
The Product Vision Template is a great tool to use when running workshops to develop new product features, ideas, and goals, envisioning your product roadmap for the next three years.
The template is divided into nine areas:
Problem Statement
Target Audience
Needs
Features
Unique Value Proposition (UVP)
Goals & Metrics
Voice of the Customer
Experience Principles
Product Vision Statement
In the template you’ll also find facilitation tips and other resources on how to run the workshop in a remote or hybrid setting. If you prefer to create your own from scratch, Miro's is the perfect vision board maker giving you an infinite canvas in which to work.
Benefits of the Product Vision Template
The product vision board is a great way to center your product discussions around the users and develop better strategies to bring them value. After you run a product vision workshop, you will be able to:
Adjust product scope and timeframe.
Explore product concepts.
Explore new feature ideas.
Define a three-year company-wide product vision.
How to use Product Vision Template?
Select the Product Vision Template and add it to your workshop board. Then, follow the steps below:
Facilitation
Run an async brainstorm so people add their ideas before the workshop. This will prevent group thinking bias and bring agility to your session.
After the brainstorming, cluster ideas and add an Affinity Map Template to your board.
Share the board before your workshop and give people enough time to read it before the session.
The canvas
Below are the nine sections of the project vision canvas:
Problem: What are you trying to solve?
Build your problem statement here. Follow the template on the board to craft your problem statement.
Audience: Whose problem are you solving?
Who will use your product? Identify two personas or archetypes. If you want, use our Buyer Persona Template.
Needs: What do they need?
Use here the Jobs to be Done framework.
Features: What features would solve these needs?
Brainstorm as a team and write down features that can solve user pain points.
UVP: What’s unique about your product?
Have a competitor's analysis in hand and identify why your product stands out.
Metrics: What does success look like?
Define how you’ll measure if your product is doing well.
VoC (voice of the customer): What does a happy user sound like?
Use a User Personas Template to help you define your ideal customer.
Experience: What are the core values of your product experience?
Use a brand proposition, research, and any other artifact that helps you understand your business needs and positioning.
Product vision: What does your product aim to do or represent?
Write an aspirational but also actionable product vision statement. It should show the why behind your product.
Pro tip:
Check out the template's facilitation extras to learn more about crafting a product vision board.
Run a second workshop after user research and further developments took place.
Ask for feedback and share this board with your team so they can consult it later.
How do I start a product vision session?
When facilitating a product vision session, ensure everyone did the prep work so you can be agile while running this workshop. Share the board beforehand, and when running the session, break people into small groups, so they can brainstorm and discuss ideas together. Repeat the process for each template section until you reach the workshop conclusion. Remember to create a safe space where people can add ideas freely and use artifacts to direct your workshop better, achieving the session's desired outcomes.
What teams should be involved in defining and writing the product vision statement?
As a product owner, involve your direct team to craft your product vision statement. Other marketing, brand, and development stakeholders can also participate in your workshop as consultants.
Get started with this template right now.
Product Voice Design toolkit
Works best for:
Product Management, Planning
The Product Voice Design toolkit facilitates the development of consistent and impactful product messaging. By defining brand voice attributes, tone guidelines, and messaging principles, this toolkit ensures that product communication resonates with target audiences. With sections for crafting messaging frameworks, storytelling templates, and content guidelines, it empowers product teams to create compelling and cohesive product narratives. This toolkit serves as a valuable resource for enhancing product communication strategies and building strong brand identities.
Product Canvas Template
Works best for:
Desk Research, UX Design
Product canvases are a concise yet content-rich tool that conveys what your product is and how it is strategically positioned. Combining Agile and UX, a project canvas complements user stories with personas, storyboards, scenarios, design sketches, and other UX artefacts. Product canvases are useful because they help product managers define a prototype. Creating a product canvas is an important first step in deciding who potential users may be, the problem to be solved, basic product functionality, advanced functionalities worth exploring, competitive advantage, and customers’ potential gain from the product.
The Tiered Pricing Canvas - Product Plans
Works best for:
Product Management, Planning
The Tiered Pricing Canvas - Product Plans template helps product managers design tiered pricing strategies effectively. By mapping out pricing tiers, features, and value propositions, this template enables teams to optimize pricing models and maximize revenue. With sections for analyzing customer segments and competitive pricing, it supports data-driven pricing decisions. This template serves as a guide for crafting compelling pricing plans that align with customer needs and market dynamics, driving profitability and customer satisfaction.
Fishbone Diagram for Product Development
Works best for:
Fishbone Diagram
Enhance your product development process with the Fishbone Diagram for Product Development. This template helps you identify potential issues and their root causes, ensuring a thorough analysis before product launch. Use it to streamline development, reduce risks, and improve product quality. Perfect for product managers and development teams aiming to deliver high-quality products efficiently.
Kano Model Template
Works best for:
Desk Research, Product Management, Prioritization
When it comes down to it, a product’s success is determined by the features it offers and the satisfaction it gives to customers. So which features matter most? The Kano model will help you decide. It’s a simple, powerful method for helping you prioritize all your features — by comparing how much satisfaction a feature will deliver to what it will cost to implement. This template lets you easily create a standard Kano model, with two axes (satisfaction and functionality) creating a quadrant with four values: attractive, performance, indifferent, and must-be.
Sprint Planning with Jira Template
Works best for:
Sprint Planning, Agile
The Sprint Planning with Jira template in Miro is a powerful tool designed to streamline and enhance your sprint planning sessions. One of the key benefits of this template is its Jira integration, which saves time and effort when planning and aligning teams. By integrating directly with Jira, the template allows for seamless import and management of tasks, ensuring that all your Jira tickets are up-to-date and easily accessible within Miro. This reduces the need for manual updates and minimizes errors, making the planning process more efficient and effective.