Product Positioning Template
Create your strategy for launching a new product or entering a new market with the product positioning template.
About the Product Positioning Template
The success of your company largely depends on the market you are operating in. So, it is necessary to conduct a product positioning exercise before you start building products and planning strategies. This exercise is intended to determine where your company and its offering stands in the market. Although the format of these exercises may differ, it is generally advised to have these objectives in mind:
Define your customer: Who would buy your product or service?
Define the problem: What pain point are you solving for your customer? How does this problem impact your customers? It can also be useful to think about your customers’ experience of this problem. What emotions might they feel when they encounter the problem? This will help you market and design your product offering.
Define key market characteristics: What else do your customers usually buy? How do they buy it? What makes them switch products?
List the other companies in your market: Are these companies your potential partners? Potential competitors? What is their business model? How have they been successful? How have they failed? What is their biggest pain point?
Design an elevator pitch: Your pitch should encompass your customers, their pain points, and how your product is uniquely positioned to solve their problem.
Narrow down your competitors: Now that you have your pitch list your competitors and their strengths and weaknesses relative to your offering.
How to use the product positioning template
The product positioning template is fully customizable, so you can adapt it to your specific needs. Here is a step-by-step on how to use the template:
Step 1: Invite your team members to collaborate on your board.
Step 2: Add the product positioning template. Brainstorm and upload all relevant information to add to each section of the template.
Step 3: If needed, use a Talktrack to share ideas beforehand, and start discussions with your colleagues async.
Step 4: Gather your findings and organize your final product positioning.
Step 5: Present your product positioning directly from the board, print them out, or share them with other stakeholders to gather their feedback.
When should you conduct product positioning exercises?
It is recommended to carry out product positioning exercises whenever launching a new product or entering a new market. Additionally, it is advisable to periodically conduct product positioning to keep up-to-date with the market trends and to stay informed about your product.
Get started with this template right now.
Love Bomb Icebreaker Template
Works best for:
Icebreakers
Encourage team members to show their appreciation for each other using Miro’s free Love Bomb Icebreaker Template. Participants can add words or phrases that show what they appreciate about their colleagues.
Timeline Design
Works best for:
Timeline, Planning
The Timeline Design template is perfect for creating visually engaging timelines. It helps you showcase project milestones, deadlines, and important events in a clear and attractive format. Ideal for presentations and reports, this template ensures your timeline is both informative and visually appealing.
Eisenhower Matrix Template
Works best for:
Leadership, Strategic Planning, Prioritization
Have an overwhelming list of to-dos? Prioritize them based on two key factors: urgency and importance. It worked for American president Dwight D. Eisenhower, and it can work for you—this decision-making framework will help you know where to start and how to plan your day. With our template, you can easily build an Eisenhower Matrix with a quadrant of key areas (Do, Schedule, Delegate, and Don’t Do) and revisit it throughout the day as your priorities change.
Lean Coffee Template
Works best for:
Agile Methodology, Product Management, Meetings
What makes a great meeting (other than donuts)? It’s appreciating everyone’s skills, resources, and time by making the very best use of them. That’s what the Lean Coffee approach is designed to do. Great for team brainstorms and retrospectives, Lean Coffee breaks the meeting into three basic stages: what to discuss, what’s being discussed, and what’s been discussed. This template makes it easy for you to collect sticky notes and to update the columns as you go from topic to topic.
Meeting Organizer Template
Works best for:
Meetings, Workshops, Project Planning
When it comes to ideas generated during a meeting, you want quantity AND quality. So why choose? Our meeting organizer template will maximize your meeting’s chances of yielding lots of great ideas. It will give you a simple, efficient way to design any activity (including meetings and daily planning) and make sure remote teammates know just what the meeting aims to accomplish. And you can give your meeting organizer power by connecting Miro to your favorite apps and services: Atlassian’s JIRA, Google Drive, Slack, Trello, DropBox and OneDrive.
REAN Template
Works best for:
Marketing, Strategic Planning, Meetings
First introduced in Cult of Analytics, the REAN model is used to measure and understand the efficacy of marketing efforts. REAN stands for Reach, Engage, Activate, and Nurture, the main stages a marketer’s audiences experience during a typical journey. The REAN model helps marketing teams develop useful KPIs that can help capture how well their marketing or ad campaigns are working. Many teams rely on the REAN model because it is adaptable to a variety of marketing efforts, including planning measurement frameworks, setting goals, deciding on objectives, and mapping digital marketing channels.