Product / Market Fit Canvas Template
Check your Product/Market Fit to identify how your product matches its user and market needs. This Canvas Fit can take something from a raw idea and turn it into a business opportunity.
About the Product/Market Fit Template
Use the Product/Market Fit Survey Template to identify market demand and make sure that your product offering meets customer needs. Find out more about your future customers, what they want, and how you can help them overcome their challenges.
How would you describe product/market fit?
Product/market fit measures how well a product matches the market and the user’s need for that product. This combined metric looks at how customers use a product and how this fits with overall market demand.
A product/market fit analysis forces you to put the customer at the heart of your product design and innovation. You look at everything from their perspective, including your product features, usability, pricing, and more. As a result, you’ll create something that’s more likely to achieve product/market fit.
When to use the product/market fit survey
You can use the product/market fit canvas at various stages of your company’s growth. Let’s take a look at some examples.
To identify your target audience. If you want to know who you should target with your new or existing product, a product/market fit survey is a good idea. Using this framework, you’ll be able to identify where your product fits in the market and the types of people who will want to buy it.
To define your minimum viable product (MVP). Using the product/market fit framework, you can identify your minimum viable product. This is a version of a product with just enough features to be usable by early customers. It’s a chance for you to get feedback for future product development, which helps product designers refine product features and saves them time in the long run.
To create a better product or service. The goal of any product/market analysis is to create a better product or service for your customers. This model helps guide this process, allowing you to identify the best features and pricing within the competitive landscape.
How to use the Product/Market Fit Survey Template
Miro’s digital workspace is perfect for brainstorming ideas, collaborating with your team, and storing all your notes. When you’re ready to start your product/market fit analysis, follow these steps.
Step 1: Start by selecting this template. It’s free and easy to use, so you can start creating your analysis as soon as you sign up.
Step 2: Add the customer and product information. Use sticky notes to add relevant information to the template. The template itself has two columns — customer and product. For the customer column, add their pain points, information about their user experience, and anything else relevant to who they are and what they want. For the product column, outline your key features, metrics, and any other information that relates to product design.
Step 3: Collaborate with your team. With your key information in the template, you can now share it with your product team. This is a chance to collaborate with your colleagues to make sure your analysis is heading in the right direction. You might consider running a brainstorming session to work through any new ideas that arise.
Step 4: Make any changes. You might need to make changes to your template after your collaborative session. Fortunately, it’s easy to make changes with Miro. Our template is cloud-based, so you can easily change the content and structure. When the changes have been made, everyone that has access to the template will instantly be able to see it.
Step 5: Plan your product launch (if you’ve found a viable product). If your analysis shows that you’re heading in the right direction with your new or updated product, it’s time to think about how you can bring it to market. A product roadmap or a go-to-market strategy are great ways to tackle this.
What can you do with a Product/Market Fit Canvas?
Filling out the product market fit canvas can help you build your minimum viable product (MVP), take something from a raw idea into a business opportunity, outline the strengths and weaknesses of an idea, and identify the metrics that will help you determine whether your product or service is successful.
Get started with this template right now.
The 4-Step Retrospective
Works best for:
Retrospectives, Agile Methodology, Meetings
The 4-Step Retrospective template offers a simple yet effective framework for conducting retrospectives. It provides steps for reflecting on what went well, what didn't go well, what could be improved, and action planning. This template enables teams to systematically review past iterations, identify areas for growth, and implement actionable improvements. By promoting a structured approach to reflection and improvement, the 4-Step Retrospective empowers teams to drive continuous learning and enhancement effectively.
5Gs Retrospective
Works best for:
Agile Methodology, Retrospectives, Meetings
The 5Gs Retrospective template offers a structured approach for teams to reflect on their projects or iterations, focusing on five key aspects: Goals, Gains, Gratitude, Gaps, and Growth. It provides elements for identifying achievements, expressing gratitude, and addressing areas for improvement. This template enables teams to conduct retrospectives systematically, fostering a culture of learning, appreciation, and continuous improvement. By emphasizing the five dimensions of reflection, the 5Gs Retrospective empowers teams to optimize their performance, enhance collaboration, and achieve their goals effectively.
Resource Management Gantt Chart
Works best for:
Strategy, Planning
Efficient resource allocation is crucial for project success. The Resource Management Gantt Chart template helps you plan and manage your resources effectively. Use it to track the availability and allocation of personnel, equipment, and materials throughout your project. This template ensures resources are optimally utilized, reducing waste and avoiding delays, providing a clear overview of assignments and workload balance.
Innovation Matrix Template
Works best for:
Strategic Planning
Visualize the best way to grow your business with this Innovation Matrix template. It’ll show you how to streamline your innovation, make the right decisions about which areas of your business to innovate, and manage the entire process. So if you want to figure out the best way to innovate in your business, an innovation matrix can help.
Kanban Framework Template
Works best for:
Kanban Boards, Agile Methodology, Agile Workflows
Optimized processes, improved flow, and increased value for your customers — that’s what the Kanban method can help you achieve. Based on a set of lean principles and practices (and created in the 1950s by a Toyota Automotive employee), Kanban helps your team reduce waste, address numerous other issues, and collaborate on fixing them together. You can use our simple Kanban template to both closely monitor the progress of all work and to display work to yourself and cross-functional partners, so that the behind-the-scenes nature of software is revealed.
Venn Diagram for Marketing Analysis
Works best for:
Venn Diagram
Optimize your marketing strategies with the Venn Diagram for Marketing Analysis template. Use it to compare different market segments, identify overlapping interests, and analyze competitive landscapes. This tool helps you visualize data, uncover insights, and make informed marketing decisions. Perfect for marketing professionals, strategists, and business analysts looking to enhance their marketing analysis and planning efforts through visual tools.