Practical Customer Journey Mapping by Alex Gilev
Today, customers hold companies to high standards for product quality and user experience.
To stay afloat, best-in-class companies optimize customer journeys, not just individual touchpoints or design.This template exists for several reasons:
It helps you identify the key value metrics for your product
Map out the critical path to better understand the entire user journey
View your product through the gamification lenses by breaking it down on different levels
See a bigger picture and make strategic decisions early on
Learn how to leverage Customer Journey Mapping to create successful products with a sticky user experience to maximize your company’s competitive advantage.
This template was created by Alex Gilev.
Get started with this template right now.
Customer Journey Map by Columbia Road
Works best for:
Customer Journey Map
The aim of the customer journey is to help you break down the customer's activities from both a front-end and back-end perspective.
Scenario Mapping Template
Works best for:
Desk Research, Mapping, Product Management
Scenario mapping is the process of outlining all the steps a user will take to complete a task. The scenario mapping template helps you create a visual guide to what different personas are doing, thinking, and feeling in different situations. Use scenario mapping to outline an intended or ideal scenario (what should happen) as well as what currently happens. If you’re trying to outline the ideal scenario, user mapping should take place very early on in a project and can help inform user stories and the product backlog. If you’re just trying to get a better sense of what currently happens, you can do user mapping when conducting user interviews or observation.
Analytics Storyboard
Works best for:
Planning, Storyboard, Design
Visualize your data insights with the Analytics Storyboard template. This tool is perfect for data analysts and business intelligence teams, helping you present complex data in a clear and engaging narrative format. It includes sections for data sources, key findings, and visualizations, ensuring your audience can easily understand and act on your insights. Use this template to create compelling data stories that drive informed decision-making and strategic planning.
This or That Template
Works best for:
Marketing, Meetings, Workshops
If you’re a social media manager, a designer, or just someone who loves photography, then you’ve probably seen the “This or That” game on Instagram. The premise is simple: You make two parallel lists that pit a series of choices against each other, like “apples or oranges” or “pizza or hot dogs”. The Instagram user chooses between the various options by circling the one that they prefer. Then they share the completed game with their followers. Although it was popularized on Instagram, you can use This or That on other social media platforms too, or even your website or blog.
News Website Wireframe Template
Works best for:
Wireframe, UX, Design
The News Website Wireframe template offers six pre-designed screens to help you kickstart your news website design and bring your ideas to life. Streamline your workflow with these customizable screens, designed for various sections such as the homepage, article page, category page, and more. Each layout is easy to adapt, allowing you to create wireframes that match your vision quickly and efficiently.
2x2 Prio Matrix Template
Works best for:
Design
Understanding the balance between importance and difficulty is crucial for effective decision-making and progress. To aid in prioritization, a simple 2x2 matrix can map these factors on the x-axis and y-axis, respectively. This framework allows you to assess the trade-offs and tensions involved. The lower left quadrant represents quick wins, while the upper left quadrant consists of luxury items that may be costly with limited returns. The upper right quadrant contains strategic items that require significant investments for substantial results. Finally, the lower right quadrant houses the most valuable items, offering high impact at a lower cost.