Position statement templates
Our position statement templates empower you to articulate your unique value proposition and align your team around key messaging. Whether you're defining your brand, communicating your goals, or crafting a compelling pitch, these templates provide a structured framework to clarify your purpose and resonate with your audience.
Product Positioning Template
Works best for:
Marketing, Product Management, Desk Research
For better or for worse, your company’s chances for success hinge partially on your market. As such, before you start building products and planning strategies, it’s a good idea to conduct a product positioning exercise. A product positioning exercise is designed to situate your company and your offering within a market. The product positioning template guides you to consider key topics such as defining your product and market category, identifying your target segment and competitors, and understanding your key benefits and differentiation.
Brand Positioning Template
Works best for:
Strategy, Branding, Planning
The Brand Positioning Template is a valuable tool that helps businesses establish a strong market presence. It brings clarity and focus to a brand's identity and messaging by guiding users through a structured process. This ensures all aspects of a brand's positioning are aligned and thoughtfully considered. The Brand Positioning Template helps businesses articulate their unique value proposition, ensuring their messaging resonates effectively with their target audience and stands out.
Go To Market Plan
Works best for:
GTM, Go-To-Market
This template is an all-in-one tool for a successful product launch. It guides you through every step, from defining the key features of the product you're launching to identifying your target audience and addressing their pain points. The template helps you pinpoint the value you provide, along with compelling reasons to buy and what differentiates your product. This framework allows you to create a detailed marketing and sales strategy and visualize how your value proposition stacks up against competitors, ensuring you stay ahead. Additionally, a powerful resource in the AI Sidekick from Product Marketing Alliance gives you feedback powered by a community of 50,000+ product marketing experts.
Product Positioning Canvas
Works best for:
Product Management, Planning
The Product Positioning Canvas template aids product managers in defining and communicating product positioning strategies. By analyzing target markets, competitive landscapes, and unique value propositions, this template helps differentiate products in the market. With sections for defining brand attributes, messaging, and market segments, it enables teams to craft compelling positioning statements that resonate with target audiences. This template serves as a guide for aligning product positioning with business objectives and driving market success.
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Sign up freeAbout the position statement templates collection
Position statement templates are essential tools for marketing professionals and brand managers. They help teams articulate the unique value and positioning of their brand or product in the market. Our collection of position statement templates is designed to streamline this process, offering various customizable options to suit different needs and preferences.
Why you'll love our position statement templates
Using Miro's position statement templates offers many benefits:
Visual capabilities: Miro's templates are visually engaging, making it easier to present and understand complex information.
Sticky notes: Add sticky notes to highlight key points or add additional context, ensuring nothing important is overlooked.
Dot voting: Collaborate with your team to prioritize ideas and make decisions quickly using the dot voting feature.
Collaborative features: Work together in real time, regardless of location, to create and refine your position statements.
How to use the position statement templates in Miro
Select a template: Choose a position statement template from Miro's extensive library that best fits your needs.
Customize the template: Change the template to reflect your brand's unique attributes. Add your brand's mission, vision, and key differentiators.
Add visual elements: Use Miro's visual tools to enhance your template. Incorporate images, icons, and diagrams to make your position statement more engaging.
Collaborate with your team: Invite team members to contribute and provide feedback. Use sticky notes and comments to capture everyone's input.
Prioritize and finalize: Use the dot voting feature to prioritize key points and finalize your position statement. Ensure all team members are aligned and satisfied with the final output.
By following these steps, you can create a compelling and effective position statement that clearly communicates your brand's value and positioning in the market. Miro's position statement templates empower teams to collaborate seamlessly and produce high-quality results, helping your brand thrive.