Opportunity Canvas Template
Facilitate discussions about new features or capabilities.
About the Opportunity Canvas template
What is an Opportunity Canvas?
An Opportunity Canvas is a one-pager that helps facilitate discussion about a product’s features or capabilities. Much like the Business Model Canvas or Lean Canvas templates, the Opportunity Canvas helps you walk through how customers will use your solution, potential setbacks, strategies, challenges, and metrics. But unlike those other models, the Opportunity Canvas is designed for scenarios in which you have already built a product, so you don’t need to consider the operational or revenue model.
When should you use an Opportunity Canvas?
Use the Opportunity Canvas when you already have a product and you’d just like to examine new features or capabilities. If you don’t have a product or revenue model in place yet, you may find a Business Model Canvas or Lean Canvas more helpful.
How do you use the Opportunity Canvas template?
The pre-made Miro Opportunity Canvas is completely customizable—make any changes you’d like and invite your teammates to collaborate. Any changes they make will be reflected in real-time. Encourage people to add sticky notes (which can be color-coded so it’s easy to organize your ideas) and mention others to get their feedback. You can also have a video chat to work through the activities on the canvas with a distributed team.
How do you create an opportunity canvas?
Step 1: Fill in your solution ideas. What product, features, or enhancements might solve a problem for your target audience?
Step 2: Consider your users and customers. What users or customers might have the problem that your solution seeks to address? What are their goals? Can you parse them into separate categories with various sub-goals?
Step 3: How are these users solving that problem today? Think about how they might use your product or service to do so, but also your competitors’.
Step 4: Consider the way in which these users’ challenges impact your business. If you don’t solve these problems for your customers, how will it hurt your business?
Step 5: If your customers already have your solution, then think about how and whether they are using it. What are they doing differently? How does it benefit them?
Step 6: Now brainstorm metrics. How can you tell whether your users are benefiting from your product or service? What measures might indicate that your business is succeeding?
Step 7: How will users adopt your product or service? Think about your adoption strategy: what you’re doing right and what you might do better.
Step 8: With that information in hand, it’s time to consider success. How will success move the needle for your business?
Step 9: Finally, think about your budget. What will it cost your organization if you are successful? What about if you are not?
Get started with this template right now.
Lean Canvas Template
Works best for:
Agile Methodology, Strategic Planning, Agile Workflows
Business opportunities can get dense, cumbersome, and complex, and evaluating them can be a real challenge. Let a lean canvas streamline things and break down your business idea for you and your team. A great tool or entrepreneurs and emerging businesses, this one-page business model gives you an easy, high-level view of your idea — so you can stay focused on overall strategy, identify potential threats and opportunities, and brainstorm the various factors at play in determining your potential profitability in an industry.
Strategic Technology Roadmap Worksheets
Works best for:
Roadmap, Planning, Mapping
We all know that technology commercialization success starts with the end in mind, a product with market viability.
Product Thinking Board
Works best for:
Product Management, Planning
Product Thinking Board template encourages a user-centered approach to product development. By fostering empathy, collaboration, and experimentation, this template stimulates innovative thinking and problem-solving. With sections for user research, ideation, and prototyping, it supports iterative product design and validation. This template serves as a visual framework for product teams to engage in user-centric design thinking processes, driving the creation of products that truly meet user needs and deliver exceptional experiences.
[Triple Diamond] Project Map
Works best for:
Roadmap, Mapping, Planning
The [Triple Diamond] Project Map template provides a comprehensive framework for managing project initiatives from inception to delivery. By guiding teams through the stages of discovery, definition, and delivery, this template ensures alignment with stakeholder expectations and project objectives. With a focus on user-centric design and iterative development, teams can deliver high-quality solutions that meet user needs and drive business value.
STAR Technique Template
Works best for:
Strategic Planning, Prioritization
Find out how to use the STAR interview method to identify the best candidate for the role. Interviewees can also use the STAR technique to prepare detailed and thorough responses during the interview.
Random Words Template
Works best for:
Ideation, Brainstorming, Mind Mapping
Random word brainstorming is a simple, creative technique using random words to generate new ideas and creative solutions to your problems. Using random word prompts allows you to step beyond traditional boundaries and address challenges from a different direction. Random word brainstorming allows your team to unlock their creativity to solve business problems, create new inventions, improve existing ideas, or just think about problems in a new way.