Mood Board Template

About the Mood Board Template

Describing something as abstract as a feeling can be difficult. But when you’re trying to kickstart a creative project, that’s often the first thing you need to do. Mood boards allow you to gather inspiration, articulate a feeling or mood, and pitch ideas.

A mood board typically consists of images, color palettes, and typography — basically a canvas or collage where you can add and remove as much as you want. Miro is the perfect mood board creator because it allows you to add as many files as you need in one infinite canvas.

How to use Miro’s mood board template

With Miro, you can select our ready-made mood board template and edit where you see fit, or you can create your mood board from scratch. Here is how to get started:

1. Select the mood board template

In the left toolbar, browse through the Templates Library and select the mood board template. Add it to your workspace.

2. Easily add files

Add any file to your mood board by either uploading from your device or via a URL. You can also add files from other cloud services such as Google Drive and Dropbox, and many more.

3. Make it dynamic

Get inspiration from all mediums, including videos, GIFs, and memes. Miro lets you embed video and other media files by simply copying and pasting the video link.

4. Add clickable screenshots

Use Miro Web Clipper to easily capture web page screenshots and add them to your mood board.

5. Style it and more

Miro’s mood board template is highly customizable. On the side toolbar, use the Pen tool, Shapes, IconFinder, and many other features to add style and edits to your mood board.

6. Collaborate

Invite others to collaborate and create your mood board with you. Or, share it as an image or PDF to post on social media or other websites.

Tips on using the mood board template

Mood boards are an excellent source of inspiration and creativity. Unlock a whole new world of creative possibilities through images, video, and input from team members, no matter where they are.

Use the mood board template to add the visual and content references for projects involving:

UI/UX: Show how people interact with your service or product, and add the look and feel of your interface. How’s the consumer journey, and what does it look like?

Icons: Make an icon people will remember. Think about the most prominent brands and how people identify them quickly by seeing their icons. What’s your brand icon? How can people visually identify your brand?

Illustrations: Shape the look and feel of your brand. What are the feelings you want to evoke with your website, shop, or service?

Website example: Attach any website you find inspiring on your mood board template. How do you want your website to look and be structured?

Typography: Show how people will read your content. How is your brand’s communication design?

Color palette: Colors can be very subtle, but they have a profound impact on how we perceive things. What feelings do you want your brand to evoke through color?

The mood board creation process

Mood boards are often about picturing a concept. The mood board should contain elements that will show the look and feel of your idea. Add images, files, and any other material or content that helps you deliver your vision and pitch your project.

1. Lay out your goals

Inspiration comes from within. Think about what exactly you are trying to put into the board. Mood boards can be both literal and practical. Are you looking to get inspired? Design a product? Let the creative juices flow. Use this opportunity to explore different moods, thoughts, and tones. Explore different color schemes and fonts either together or one by one.

Once you have chosen your direction, name your mood board template. Then add some stickies or images and jot down some ideas before you embark on your mood board creation journey.

Pro Tip: Remember that a mood board is all about creativity and exploration. Don’t lock yourself in just one direction. This might limit or constrain some of your creativity. Start off with a keyword or theme. Or even color or style and use that as a starting point. Have an open mind on what the end result may be.

2. Explore a direction

Now that you've established the direction for your mood board add any written content you have. This might include brand values, positioning statements, taglines, or any other parts of the brief that will inspire you and keep you on track.

Next, add any logos or existing expressions of the brand, like websites, design elements, or photography. These might not make it into the final mood board, but they're still a great place to start. Don’t limit yourself – remember, mood boards are all about inspiration!

3. Unlock creativity with Miro

Miro has a wide range of tools to unlock creativity. Too much static, bland text? Shorten the copy and change up the font. Explore different fonts, colors, and imagery with the help of our advanced technology.

We’ve done the heavy technical lifting, so you can focus on your message and style. Establish a theme for your designs using photos, icons, logos, personalized fonts, and other customizable elements to make them feel entirely authentic.

4. Add visual elements

Add any visual elements to the frame: colors, logos, images, and so on. You can drag images directly into the board or upload them from your device. The visual elements you choose to add are key to the look and feel of your project. They can help define the tone, lighting, and color scheme of your board.

If you would even like to take a little step even further. You can even embed media onto your board using the iFrame Embed widget. That way, you can add videos from YouTube to add a little more depth to the look and feel of your board.

5. Explain your thought process

Once your visuals are ready, take some time to add a few lines of text to explain why you included those particular images.

This step is vital if you are planning on sharing your mood board with another client or team. This helps them understand your thought process in words so they can clearly follow your steps and vision. This will ensure that your ideas and thoughts are kept and understood in the right context. This process does not have to be too long. It can be done in just a quick sticky note or even using one of our emojis.

6. Collaborate on one board

You don’t need to seek inspiration alone. Miro is a collaboration platform that allows you to work together as a team to design, create and put visions onto a board. It is useful to collaborate and come together as a team to bounce ideas off each other. All you need to do is invite them to the board, and then they can access your board from any device and in real time.

7. Gather feedback

Like all creative projects, it is important to be open to constructive criticism in order to improve.

Once your first version of your mood board is ready to go. Add team members to the board to ask for feedback. Here, members can add comments using the comment function as well as jot down suggestions or ideas on sticky notes. Remember to take these suggestions with an open mind, and do not take it personally. What might work for you might not work for them, and vice versa.

8. And you’re done!

Happy with the result? Download and save your design as an image or PDF, or copy the link and share it with your colleagues. Miro makes it easy to download your boards in different formats or export them to many other third-party apps.

Just remember to remain open to inspiration wherever you are. Inspiration can come at any time or any place. Mood boards are creative, and the process is very non-linear. Therefore, you may be going back and forth in steps, but that does not mean you are moving backward.