Empathy Map Saegus template

Empathy Map by Saegus

This Empathy Map template helps to get a deep understanding of personas.

Trusted by 65M+ users and leading companies

walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign
liberty mutual
wp engine
accenture
bumble
delloite
hewlett packard
total
dropbox
walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign
walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign
liberty mutual
wp engine
accenture
bumble
delloite
hewlett packard
total
dropbox
walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign

The template highlights dissonances, irritants as well as specific opportunities of this persona. It allows to:

  • Put the user in the center

  • Generate empathy

  • Target irritants and opportunities

How to use this template

This template should be filled following research studies. It could also be completed with various experts having a knowledge of the persona.

  • Build one Empathy Map per persona

  • Chose a color for sticky notes cominig from proper research studies and another for the notes from various experts

  • Use verbatims as much as possible

  • Make sure that it is synthetic and that it could be understood by all stakeholders

This template was created by Saegus.

Empathy Map by Saegus

Get started with this template right now.

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