Empathy Map Pro
Empathy maps are best used from the very beginning of the design process.
Trusted by 65M+ users and leading companies
The mapping process can help synthesize research observations and reveal deeper insights about a user’s needs
Why Use Empathy Map?
Capture who a user or persona is. The empathy-mapping process helps distill and categorize your knowledge of the user into one place.
Communicate a user or persona to others: An empathy map is a quick, digestible way to illustrate user attitudes and behaviors. Once created, it should act as a source of truth throughout a project and protect it from bias or unfounded assumptions.
Collect data directly from the user. When empathy maps are filled in directly by users, they can act as a secondary data source and represent a starting point for a summary of the user session. Moreover, the interviewer may glean feelings and thoughts from the interviewee that otherwise would have remained hidden.
How does Empathy Map work?
Define the persona of target users and put into center of map, then fill all the 6 boxes accordingly.
Say & Do: Anything the customer might say out loud to other people and action they will do about a problem they are trying to solve.
Think & Feel: How you empathize with your customer, note down what the customer is most likely feeling.
Hear: Everything that your customer hears others saying. It’s a great way to identify the community that they live in.
See: What a customer sees in their immediate environment. This also includes what customers are reading or watching, and what they see others doing.
Pain: All of the pains that your customer might have that your product or service would solve.
Gain: What a customer would gain by using your product or service. How would it make their life better?
This template was created by Indra Kusuma.
Get started with this template right now.
Elevator Pitch Template
Elevator Pitch Boards are concise and effective tools to showcase your idea and generate interest from stakeholders. It's an opportunity to receive valuable feedback and ensure that your proposal aligns with your target audience's needs.
Empathy Map by Invoke
Works best for:
Market Research, Research & Design
The Empathy Map template is perfect for understanding user behavior and motivations. It helps teams capture insights into what users think, feel, and do, ensuring your designs meet their needs. Ideal for UX and product teams.
Empathy Map by Back of the Napkin Consulting
Works best for:
Research & Design, Market Research
The Empathy Map template is designed to help you understand your users deeply. It captures user behaviors, thoughts, and feelings, allowing you to design products that truly resonate with their needs. Use this template to enhance your UX research and create user-centered designs.
Service Blueprint With AI
Works best for:
Research & Design
Integrate AI into your service design with the Service Blueprint With AI template. This tool helps you map out service processes and identify opportunities for AI enhancement. Use it to visualize interactions, streamline workflows, and improve customer experiences with AI-driven solutions. Perfect for teams looking to innovate and optimize services using advanced technology.
Remote Design Sprint Template
Works best for:
Design, Desk Research, Sprint Planning
A design sprint is an intensive process of designing, iterating, and testing a prototype over a 4 or 5 day period. Design sprints are conducted to break out of stal, work processes, find a fresh perspective, identify problems in a unique way, and rapidly develop solutions. Developed by Google, design sprints were created to enable teams to align on a specific problem, generate multiple solutions, create and test prototypes, and get feedback from users in a short period of time. This template was originally created by JustMad, a business-driven design consultancy, and has been leveraged by distributed teams worldwide.
Concept Map Template
Works best for:
Education, Mapping, Brainstorming
Use the concept map template to create new ideas, structure your thoughts, and bring your innovations to life. It allows you to explore connections between concepts and let your creativity flow in an organized format. As a result, you’re able to visualize how to bring your new ideas to reality and how various concepts relate to each other.