Empathy Map Pino De Francesco template

Empathy Map by Pino de Francesco

An empathy map is a tool used in design thinking and user-centered design to help designers, product managers, and other stakeholders understand and empathize with the perspective of end users.

Trusted by 65M+ users and leading companies

walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign
liberty mutual
wp engine
accenture
bumble
delloite
hewlett packard
total
dropbox
walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign
walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign
liberty mutual
wp engine
accenture
bumble
delloite
hewlett packard
total
dropbox
walt disney
asos
contentful
ubisoft
pepsico
macys
whirlpool
hanes
yamaha
docusign

The empathy map is a visual representation of the user's thoughts, feelings, behaviors, and pain points in relation to a particular problem or challenge.

The empathy map is divided into four quadrants:

  • Thoughts: What is the user thinking and saying to themselves?

  • Feelings: What emotions is the user experiencing?

  • Actions: What is the user doing?

  • Pain Points: What are the user's pain points and challenges?

The empathy map is usually created through a combination of user research, such as interviews and surveys, and observation of users in their natural environment. The empathy map helps to provide a more complete picture of the user's experience and can be used to identify areas for improvement or to validate assumptions about the user's needs and motivations.

This template was created by Pino de Francesco.

Empathy Map by Pino de Francesco

Get started with this template right now.

Related Templates
Look Mock Analyze Thumbnail
Preview
Look Mock Analyze Template
2x2 Prioritization Matrix-1
Preview
2x2 Prio Matrix Template
Storyboards by maad labs template thumb
Preview
Storyboards by maad labs
User Journey Mapping-1
Preview
User Journey Mapping Template
Empathy Mapping With AI Assistance template thumb
Preview
Empathy Mapping With AI Assistance
Collaborative Prototyping-1
Preview
Collaborative Prototyping Template