Empathy Map by Pino de Francesco
An empathy map is a tool used in design thinking and user-centered design to help designers, product managers, and other stakeholders understand and empathize with the perspective of end users.
The empathy map is a visual representation of the user's thoughts, feelings, behaviors, and pain points in relation to a particular problem or challenge.
The empathy map is divided into four quadrants:
Thoughts: What is the user thinking and saying to themselves?
Feelings: What emotions is the user experiencing?
Actions: What is the user doing?
Pain Points: What are the user's pain points and challenges?
The empathy map is usually created through a combination of user research, such as interviews and surveys, and observation of users in their natural environment. The empathy map helps to provide a more complete picture of the user's experience and can be used to identify areas for improvement or to validate assumptions about the user's needs and motivations.
This template was created by Pino de Francesco.
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