Empathy Map by Back of the Napkin Consulting
Empathy maps are a tool used in design thinking and product management to help engineers and designers understand the lived experiences and needs of end users.
Trusted by 65M+ users and leading companies
How do you bring voices in the room, safeguard their emotional experiences and create understanding between decision-makers and audiences impacted by those decisions when time and interest do not exist? How can equitable evaluation tenants be incorporated (and appreciated) while managing resources?
Enter the empathy map. While frameworks vary, the empathy map engages participants to envision what people:
Think & Feel
How do they receive information (Hear)
Perceive (See)
How and what do they communicate outwardly? (Say and do)
What they stand to gain and potential pain points from a project/project
This template was created by Back of the Napkin Consulting.
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