Empathy Map by Axelle Vanquaillie
An empathy map helps you provide a better experience for users by helping teams understand the perspectives and mindsets of their customers.
Trusted by 65M+ users and leading companies
Essentially, it's a square divided into four quadrants with the customer in the middle. The canvas helps teams describe what their customers feel, see, hear, and think and what the gains and pains are in their journey.
The pain points are the obstacles the customer might run into along their journey.
The gains describe what success looks like for your customer, and what he/she wants to reach using your product.
In order to really understand the customer, asking and (really) listening is the first step. Don't complete the empathy map by guessing. You might be really surprised how different your assumptions are, compared to the thoughts of your customers.
This template was created by Axelle Vanquaillie.
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Buyer Persona Template
Works best for:
Marketing, Desk Research, User Experience
You have an ideal customer: The group (or few groups) of people who will buy and love your product or service. But to reach that ideal customer, your entire team or company has to align on who that is. Buyer personas give you a simple but creative way to get that done. These semi-fictional representations of your current and potential customers can help you shape your product offering, weed out the “bad apples,” and tailor your marketing strategies for serious success.
User Empathy Map
Works best for:
Market Research, Research & Design
User Empathy Map template helps you visualize user experiences and needs. It’s an essential tool for teams looking to design products that resonate with their users. Use this template to build empathy and improve user satisfaction.
User Flows
The User Flows template offers a visual tool for mapping out the sequence of steps that users take to accomplish a specific task or achieve a goal within a digital product or service. It provides elements for documenting user interactions, screens, and decision points along the user journey. This template enables UX designers and product teams to understand user behaviors, identify pain points, and optimize the user experience effectively. By promoting user-centric design and empathy, the User Flows template empowers teams to create intuitive and engaging digital experiences that meet user needs and drive satisfaction.
BPM
Works best for:
Diagramming
The BPM (Business Process Management) template is a visual tool for modeling, analyzing, and optimizing business processes. It provides a structured framework for documenting process flows, identifying bottlenecks, and improving efficiency. This template enables organizations to streamline operations, enhance productivity, and drive business performance. By promoting process transparency and agility, the BPM template empowers teams to achieve operational excellence and deliver value to stakeholders.
The Storyboarding Workshop Template
Works best for:
Storyboard, Design, Planning
Kick off your creative projects with the Storyboard Canvas template. This template is designed to help you map out your interactive video projects, providing a clear roadmap through branching scenarios. It's perfect for UX designers, marketers, and creative teams to visually organize and communicate the narrative flow. Use it to outline scenes, choices, and outcomes, ensuring every project element is accounted for and visually represented, making collaboration and brainstorming seamless.
Storyboard Template
Works best for:
Design Thinking
While storyboard is typically associated with planning out scenes for a movie or TV show, it’s been widely adopted throughout the business world. A storyboard is a sequence of illustrations that are used to develop a story. You can use the Storyboarding template anytime you’d like to really put yourself in a customer or user’s position and understand how they think, feel, and act. This tactic can be especially useful when you know there’s a problem or inefficiency with an existing process. You can storyboard existing processes or workflows and plan how you would like them to look in the future.