Empathy Map templates
Dig deeper into your customer's mind with empathy map templates. Visualize all your user needs and develop products people will love. Boost your design research using examples of empathy maps to understand audiences, users, and customers better.
Empathy Map by Pino de Francesco
Works best for:
Research & Design, Market Research
The Empathy Map template helps you understand your users' needs, behaviors, and experiences. By visualizing what users think, feel, see, hear, and do, you can gain deep insights into their motivations and pain points. This template is essential for creating user-centered designs and improving customer experiences.
Empathy Mapping With AI Assistance
Works best for:
Research & Design, Market Research
Empathy Mapping AI Assistance template combines traditional empathy mapping with AI insights. This innovative approach helps you understand user needs by integrating data-driven insights with human empathy. Use this template to enhance your product development process and create more personalized user experiences.
Empathy Map Template by Jeshua MacDonald
Works best for:
Market Research, Research & Design
The Empathy Map template is essential for anyone looking to understand their audience better. It helps you gather insights into user thoughts and behaviors, allowing you to design more user-centered products and services. Perfect for UX designers and marketers.
Empathy Map by Back of the Napkin Consulting
Works best for:
Research & Design, Market Research
The Empathy Map template is designed to help you understand your users deeply. It captures user behaviors, thoughts, and feelings, allowing you to design products that truly resonate with their needs. Use this template to enhance your UX research and create user-centered designs.
Empathy Map for Food Ordering App
Empathy Map template aids in visualizing your users' experiences. It helps teams understand what users see, think, and feel, ensuring your product meets their needs. This tool is essential for building empathy and designing better user experiences.
Empathy Map by Saegus
Use the Empathy Map template to delve into your users' minds. By mapping out their thoughts, feelings, and behaviors, you can develop insights that drive user-centric product development. This template is ideal for UX designers and product teams.
Empathy Mapping by ServiceNow
Works best for:
Research & Design, Market Research
The Empathy Mapping template helps teams capture detailed user insights. By understanding user perspectives, you can improve product features and customer satisfaction. This template is perfect for user research and product development.
Empathy Map by Axelle Vanquaillie
Works best for:
Market Research, Research & Design
Empathy Mapping template is a valuable tool for gaining deep insights into user experiences. It helps you understand their motivations and challenges, ensuring your products address real needs. Ideal for UX researchers and designers.
Empathy Map Canvas by Sampriti Jain
Works best for:
Market Research, Strategy & Planning
The Empathy Map Canvas template allows you to explore user behaviors and emotions comprehensively. It’s designed to help you visualize user experiences and create solutions that truly meet their needs. Perfect for UX teams and product developers.
Empathy Map Canvas by Jack León
Works best for:
Research & Design, Market Research
Empathy Map Canvas is an essential tool for capturing user insights. By visualizing what users think, feel, and experience, you can create more effective and user-friendly designs. This template is perfect for teams focused on user-centered design.
AI-Enhanced Empathy Map
Works best for:
Market Research, Research & Design
AI Enhanced Empathy Map combines traditional empathy mapping with AI insights. This innovative template helps you gather and analyze user data, leading to more accurate and personalized user experiences. Ideal for product development teams using AI.
Empathy Map by Invoke
Works best for:
Market Research, Research & Design
The Empathy Map template is perfect for understanding user behavior and motivations. It helps teams capture insights into what users think, feel, and do, ensuring your designs meet their needs. Ideal for UX and product teams.
Empathy Map by Medicenjuande
Works best for:
Market Research, Research & Design
Empathy Map template provides a clear way to visualize user insights. By understanding what users think, feel, and experience, you can design products that truly resonate. This template is perfect for UX teams focused on user-centered design.
Stakeholder Empathy Map by IASA
Works best for:
Market Research, Research & Design
Stakeholder Empathy Map Template is designed to understand the perspectives of stakeholders. It helps you capture their needs, concerns, and motivations, ensuring your projects align with stakeholder expectations and foster better collaboration.
Empathy Map by Voltage Control
Works best for:
Market Research, Research & Design
Empathy Map 1-2 captures detailed user insights by focusing on their thoughts, feelings, and behaviors. This template helps you create user-centered products by ensuring you understand and address the real needs of your users.
Empathy Map Canvas
Works best for:
Market Research, Research & Design
The Empathy Map Canvas is a versatile tool for visualizing user behavior and emotions. It helps teams capture insights about what users see, hear, think, and feel. Use this template to build empathy and ensure your product meets real user needs.
Empathy Map Trevotech
Works best for:
Market Research, Research & Design
Empathy Map Trevotech is a powerful tool for gaining insights into user experiences. It helps you capture and analyze user emotions, thoughts, and behaviors, ensuring your product designs meet user needs effectively.
Niching Down: Online Course Persona Empathy Map
Works best for:
Market Research, Research & Design
Niching Down Online Course Persona Empathy Map helps you tailor online courses to specific personas. By understanding their needs and motivations, you can design more effective and engaging course content. Perfect for course developers and educators.
Purple Sector Empathy Map
Works best for:
Market Research, Research & Design
Purple Sector Empathy Map is an innovative tool for exploring user experiences. By visualizing users' thoughts, feelings, and behaviors, you can create more engaging and user-friendly products. Ideal for teams focused on user experience.
UXD Empathy Map Template
Works best for:
Research & Design, Market Research
UXD Empathy Map helps you gain a deep understanding of your users. By mapping their experiences, thoughts, and emotions, you can design products that truly resonate. This template is perfect for UX designers aiming to create user-centered designs.
User Empathy Map
Works best for:
Market Research, Research & Design
User Empathy Map template helps you visualize user experiences and needs. It’s an essential tool for teams looking to design products that resonate with their users. Use this template to build empathy and improve user satisfaction.
Empathy Mapping for Impact
Works best for:
Market Research, Research & Design
Empathy Mapping For Impact template is designed to help you capture and understand user experiences deeply. By focusing on what users think, feel, and do, you can create impactful and meaningful products. Perfect for UX designers and researchers.
Empathy Map [Research]
Works best for:
Market Research, Research & Design
Empathy Map Research template helps you gather in-depth user insights. It’s designed for teams who want to understand user behaviors and needs better. Use this template to inform your design decisions and create user-centered products.
Empathy Map by Lucie Agolini
Works best for:
Research & Design, Market Research
The Empathy Map template offers a straightforward way to visualize user insights. By focusing on what users think, feel, say, and do, you can develop a deeper understanding of their needs. This template is perfect for improving user experiences and driving customer satisfaction.
Empathy Mapping by Atlassian
Works best for:
Market Research, Research & Design
Atlassian Empathy Mapping is designed to help teams understand user perspectives. By mapping out user experiences, you can identify pain points and opportunities for improvement. This template is ideal for collaborative workshops and user research.
Empathy Map Pro
Works best for:
Market Research, Research & Design
Empathy Map Pro helps you dive deeper into understanding your users. By exploring their thoughts, feelings, and experiences, you can create more effective solutions tailored to their needs. This advanced template is perfect for product development teams aiming to enhance user satisfaction and drive innovation.
Empathy Map Template
Works best for:
Market Research, User Experience, Mapping
Attracting new users, compelling them to try your product, and turning them into loyal customers—it all starts with understanding them. An empathy map is a tool that leads to that understanding, by giving you space to articulate everything you know about your customers, including their needs, expectations, and decision-making drivers. That way you’ll be able to challenge your assumptions and identify the gaps in your knowledge. Our template lets you easily create an empathy map divided into four key squares—what your customers Say, Think, Do, and Feel.
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Sign up freeAbout the Empathy Map template
Many businesses and organizations have created an empathy map template to help them understand their audiences, users, and customers. It’s a great tool to gain insights and develop personas or customer segments.
What is an empathy map?
Empathy maps are visualization tools that allow you to articulate what you know about specific types of users. They are often considered a part of the design thinking methodology, and they empower you to create a shared understanding of user needs and help decision-makers with key judgment calls.
One good empathy map example is how UX professionals use it. They must create products beneficial to users they have never met or interacted with. To do so, it’s important to understand their users and help their colleagues do the same, so an empathy map is a powerful tool that helps them do both.
Benefits of empathy mapping
Many businesses employ empathy mapping as part of the design process because it’s helpful in understanding your users, their desires, and what they want out of your product.
Put a narrative to your data
The basis of empathy mapping is typically some firsthand data received from users that describe their thoughts on using the product. One of the major benefits of empathy mapping is that it requires you to tease out more about the customer from this data, determine what they’re feeling, and create a narrative that informs the rest of your UX & UI design.
Get inside the heads of your users
Empathy maps are also a useful exercise because they force you to put yourself in the shoes of your users and determine how they approach and interact with your product. It’s easy for designers to lose sight of real-world user experience with the product, so empathy maps help keep you grounded.
Easily visualize customer needs
Another benefit of empathy mapping is that it’s a visual exercise that distills various pieces of information about the customer experience into a single reference point. Empathy maps can be used and referenced by different stakeholders and team members at various points of the development cycle, and they’re relatively simple to create.
When to use an empathy map
Empathy maps are highly useful whenever your team needs a greater understanding of user needs, such as collaborating on user personas, and building the “user” in your user story.
Empathy maps help you sketch out profiles for a user or persona. They distill your knowledge into a single source of truth. An empathy map can help you summarize and analyze qualitative research such as survey responses and interview transcripts. By putting this information on a single page, you can uncover gaps in your knowledge and figure out how to fill them. Empathy maps are easy-to-use and digestible methods to illustrate user attitudes and behaviors.
The 4 elements of an empathy map
Empathy maps are divided up into four quadrants.
1. Says: The Says quadrant records what a user says during an interview. Try to capture exact quotes, such as, “I use this product every day because it helps me streamline my workflow.”
2. Thinks: In contrast, the Thinks quadrant summarizes what the user is thinking throughout the experience. Based on your qualitative research, ask yourself what occupies the user’s thoughts, what matters to them, and what challenges they’re facing. The key here is to uncover the things they might be too shy or reluctant to share. For example, “This feature is really irritating.”
3. Does: Like the name implies, the Does quadrant captures the actions the user takes. For example, if you’re watching a user interact with a product, you could record the following: “Keeps refreshing the page.”
4. Feels: The Feels quadrant records user emotions. What worries them? What excites them? For example, “The user is excited about the price point. The user is worried that this is too hard to use.”
Create your own
Miro is the perfect workspace to create and share your empathy map. Get started by selecting this empathy map template. Then fill the four quadrants discussed above and brainstorm different points to add to each section via sticky notes based on the initial customer statement. Or, if you wish, you can create your own empathy map example from scratch, using our diagramming and collaborative features.