Empathy Map by Habanero Consulting
This is a general empathy map template which includes prompts for using it with personas.
Empathy mapping is important for:
Getting into the user centric mindset and making sure you are not designing from your own assumptions, but actually delivering value to the user
Better understanding the user by perceiving their feelings and emphasizing with their needs
It can be used for both general research purposes as well as when you have observed a pattern in behaviour but the problem is not clear (e.g. website visit rate significantly dropping amongst users of a certain demographic).
This template was created by Habanero Consulting
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