Digital Marketing Plan Template
From top-of-the-funnel awareness to bottom-of-the-funnel conversion, explore strategic insights across key channels such as content, SEO, paid acquisition, social media, and email marketing with the digital marketing plan template.
About the Digital Marketing Plan Template
The digital marketing plan template is a comprehensive guide to help you create successful digital marketing strategies. With its well-organized structure, this template simplifies the complexities of online marketing and breaks down your strategy into key areas.
Top of the funnel: Build awareness and attract potential customers.
Middle of the funnel: Deepen engagement and foster relationships.
Bottom of the funnel: Focus on conversion and retention.
Within these funnel stages, the template contains various marketing channels, providing a holistic approach to your strategy:
Content Marketing: Create high-quality, engaging content to captivate your target audience.
Search Engine Optimization (SEO): Optimize your online presence to improve your website's visibility on search engines.
Paid Acquisition: Invest in paid advertising channels strategically to drive traffic and increase conversions.
Social Media Marketing: Use social media platforms to connect with your target audience and build brand awareness.
Email Marketing: Develop effective email campaigns to nurture leads and maintain strong customer relationships.
Each section is designed meticulously to ensure a thorough exploration of critical elements, empowering the creation of an impactful digital marketing plan.
How to use the digital marketing plan template in Miro
When creating a digital marketing plan using Miro, there are several steps to follow:
Step 1: Edit the template
Each section of the template is editable. Double-click the fields to make changes that fit your unique business goals and objectives. You can update the text, add or remove fields, and customize it to make it your own.
Step 2: Expand sections with one click If you need more space for details, simply double-click on any table or section. This action expands the template, giving you more room to input your insights and plans. It's an easy way to accommodate the specific requirements of your strategy.
Step 3: Add context You can integrate other artifacts into your Miro board to enrich your strategy. This could include market research findings, competitor analyses, or creative assets. Drag and drop these elements onto the board to provide more context and ensure a comprehensive view of your entire marketing ecosystem.
Step 4: Collaborate with your team Miro is designed for collaboration. Share your board with team members, allowing them to contribute to the digital marketing plan. Whether your team is in the same room or scattered across the globe, Miro provides a centralized space for everyone to collaborate in real time.
Step 5: Update as needed As your digital marketing plan evolves, easily update the template with new insights or changes, ensuring your strategy remains dynamic and effective.
Why should you use a digital marketing plan template?
Here are some of the benefits that our template offers:
Clarity and focus: Our digital marketing plan template helps you articulate your goals clearly, ensuring your team is aligned with the overarching strategy.
Efficiency: Save time and resources by following a structured approach covering all digital marketing aspects.
Consistency: Maintain a consistent brand image across different channels and stages of the customer journey.
Measurable results: Set measurable KPIs and track your progress over time, allowing for data-driven adjustments to your strategy.
Collaboration: Foster collaboration among team members by providing a centralized space for planning and execution.
Discover more marketing plan examples and supercharge your marketing efforts.
Can I customize the template to suit my unique business needs?
The template is fully editable, allowing you to tailor it to your goals and requirements.
How do I expand the template to include more details?
Double-click on any table or section to expand it, providing additional space for your insights and plans.
Can I integrate other documents or assets into the Miro board?
Yes, Miro allows you to seamlessly add artifacts such as market research, competitor analyses, and creative assets for a comprehensive view.
Get started with this template right now.
This or That Template
Works best for:
Marketing, Meetings, Workshops
If you’re a social media manager, a designer, or just someone who loves photography, then you’ve probably seen the “This or That” game on Instagram. The premise is simple: You make two parallel lists that pit a series of choices against each other, like “apples or oranges” or “pizza or hot dogs”. The Instagram user chooses between the various options by circling the one that they prefer. Then they share the completed game with their followers. Although it was popularized on Instagram, you can use This or That on other social media platforms too, or even your website or blog.
Brand Positioning Template
Works best for:
Strategy, Branding, Planning
The Brand Positioning Template is a valuable tool that helps businesses establish a strong market presence. It brings clarity and focus to a brand's identity and messaging by guiding users through a structured process. This ensures all aspects of a brand's positioning are aligned and thoughtfully considered. The Brand Positioning Template helps businesses articulate their unique value proposition, ensuring their messaging resonates effectively with their target audience and stands out.
What's on Your Radar Template
Works best for:
Business Management, Operations, Strategic Planning
Do you or your team feel overburdened by tasks? Having trouble focusing on particular problems? What’s on Your Radar is a thought exercise in which you plot ideas according to their importance or relevance. Designers and teams use what’s on your radar to ensure that their ideas are within the scope of a given project. They also rely on the method to assess whether a given solution is likely to solve the problem at hand. But even if you’re not a designer, the method can help assign priorities and ground your ideas in reality.
Flyer Maker Template
Works best for:
Design, Marketing
Whether it’s a client party or a nonprofit fundraiser, your event needs one key thing to be a smashing success: people to show up. That’s why promoting it is such an important part of the planning—and creating and sending a flyer is the first step. These single-page files will grab your guests’ attention and give them the key details, such as the time, date, and location (and if it’s a fundraiser, who/what the funds will benefit). This template will let you lay out text and customize a flyer design.
Brand Guidelines Template
Works best for:
Design, Marketing, Documentation
What makes a strong brand? It’s having a well-defined personality, expressed with consistency at every touchpoint, and brand guidelines can help you do it. Brand guidelines are a clear list of rules—all the dos and don’ts—that cover details like colors, fonts, logo usage, photography, and brand voice. They help ensure that employees across a whole company or organization know how to display or speak about the brand. Miro’s whiteboard tool is the perfect canvas for creating brand guidelines, sharing them, and updating them.
Go-to-Market GTM Template | Miro
Works best for:
Marketing, Desk Research, Strategic Planning
It doesn’t matter how innovative or effective a new product is — if it doesn’t get noticed and adopted by the right audience, the product won’t get off the ground. That’s where your Go-to-Market Strategy comes in. It’s a single resource that houses all of your research, insights, and data, and includes your business plan, target audience, marketing approach, and sales strategy. A GTM is especially important for any startups who grow fast, have to make split-second decisions, and have to be fully in sync.