Creative Brief Template
Define requirements, goals, and resources for creative projects to promote alignment with a Creative Brief. Get everyone on the same page and produce outstanding pieces.
About the Creative Brief template
Marketing and advertising campaigns are often massive, complex projects. There are a variety of stakeholders and moving parts, a budget that is stretched to its limit, and a complicated review process. If you succeed, you can win new customers and expand your business. If you don’t, you risk burning precious resources and undoing hard-won progress.
With so much at stake, it’s essential to get it right on the first try. That’s where the creative brief comes in, providing the relevant information for any creative project, including the target audience, goals, timeline, budget, and guidelines or specifications of the project itself.
What is a creative brief?
A creative brief is the foundation of any marketing or advertising campaign. Whenever someone requests a creative project, it’s important to include a creative brief that establishes guidelines for the project.
A creative brief helps build websites, videos, ads, banners, and much more. This document aims to anticipate any questions the creator might have about the project and confirm that everyone agrees on the scope and purpose before the creative work begins.
Most creative briefs are a maximum of two pages long. They are designed to outline the project's objective, establish direction, define the audience, and nail down the message. It states the communication strategy for the project's duration, timeline, budget, and scope.
When do you use a creative brief?
Prepare a creative brief before kicking off a project to ensure that all stakeholders are aligned and the creative team (designer, writer, videographer, etc.) has all the information they need before working. By using this Creative Brief template you can capture all the information needed for your campaign in one place. The template can easily be edited and shared with all stakeholders, keeping everyone on the same page.
Who should use a creative brief?
Design and advertisement agencies often use creative briefs to kickoff projects, but marketing departments, executives, or others professionals may use them to request creative work. Freelancers may also ask their clients to prepare a creative brief to streamline their collaboration.
What are the benefits of a creative brief?
Creative briefs clarify your goal and objectives. The brief ensures that everyone is aligned on what you are trying to accomplish. It increases efficiency and reduces the need for redundant meetings.
They also articulate facts and assumptions. It builds a foundation for your project, so your design team is on the same page as your marketing team, allowing space for all stakeholders to provide input.
They also provide metrics for success and criteria for evaluation. Your marketing and design teams can refer to the brief throughout the project lifecycle to ensure they’re on track to achieve their goals increase ownership and accountability.
The creative brief also allows the design team to uncover insights about the brand. The brief is an excellent way for the design team to be better acquainted with your company, brand voice, marketing style, and aesthetic. It creates opportunities for key conversations early in the project, saving you time and money down the line helping avoid scope creep.
And finally, it keeps all members of the team informed. The brief should lay out the budget, timeline, and preferred communication style, so everyone stays aligned.
What’s included in a creative brief?
Creative briefs may vary depending on the project, but here are a few basics that every creative brief should have: summary, content format, related projects, references, description, specs, deadline, goals, target audience, and content input.
Get started with this template right now.
Customer Problem Statement Template
Works best for:
Ideation, Design Thinking, Product Management
Put yourself in the shoes of your consumers with a customer problem statement. Figure out their problems and how your product or service can solve those problems and make their lives easier. As a bonus, you’ll better understand your customers throughout the process.
Kaizen Report Template
Works best for:
Agile Methodology, Operations, Documentation
What makes a great company great? They know that greatness needs to be fostered and maintained — meaning they never stop working to improve. If you’re one of those companies (or aspire to be), a kaizen report is an ideal tool. It creates a simple visual guide to continuous improvement activities on a team, departmental, and organizational level. Using a kaizen report approach, every employee in an organization audits their own processes and understands what they might have overlooked, making this a powerful tool for increasing accountability at all levels.
Service Blueprint by Bruna Plentz
Works best for:
Research & Design
Utilize the Service Blueprint template to visualize and optimize your service processes. This template captures interactions between customers and service elements, helping you identify areas for improvement. It's ideal for teams aiming to enhance service delivery by aligning processes, identifying inefficiencies, and fostering a comprehensive understanding of the service journey. Perfect for creating a cohesive service strategy.
SUS Evaluation
Works best for:
Design, UX
To assess the emotional experience of users, use the SUS Evaluation Template. This involves conducting a survey with a set of questions where respondents rate their level of agreement on a scale ranging from 'Strongly Disagree' to 'Strongly Agree.' These questions evaluate various aspects of the user experience, such as ease of use, aesthetics, and overall satisfaction. This approach is valuable for comparing design iterations and evaluating the effectiveness of products and services.
Low-fidelity Wireframes Template
Works best for:
Desk Research, Product Management, Wireframes
When you’re designing a site or building an app, the early stages should be BIG — seeing the big picture and communicating the big idea. Low fidelity wireframes empower you to see it and do it. These rough layouts (think of them as the digital version of a sketch on a napkin) help your teams and project stakeholders quickly determine if a design meeting meets your users’ needs. Our template lets you easily use wireframes during meetings or workshops, presentations, and critique sessions.
Practical Customer Journey Mapping by Alex Gilev
Works best for:
Customer Journey Map
Today, customers hold companies to high standards for product quality and user experience.