Brand Positioning Template
Define your brand's values, and unique offerings, and align with audience needs to stand out in a competitive landscape with the brand positioning template.
About the Brand Positioning Template
Brand positioning is crucial to any business strategy, as it determines how a brand is perceived in the market. It's vital for businesses to clearly communicate their unique value proposition, align with customer expectations, and differentiate themselves from competitors. To achieve this, the brand positioning template is an essential tool. This template helps to simplify and arrange key brand elements into a cohesive strategy.
The template is structured in three main areas:
Brand Values: Refers to the core principles and beliefs that shape a brand's identity and ethos. These values guide the brand's actions and communications.
Competitive offering: Refers to the unique benefits or features that differentiate a brand from its competitors. This could be anything from product quality, innovative technology, and customer service excellence to pricing strategies.
Audience needs: Focuses on understanding and addressing the target audience's specific requirements, desires, and pain points. By aligning a brand's offerings with the audience's needs, a business can create more meaningful and impactful connections with its customers.
How to use the brand positioning template in Miro
Using the brand positioning template in Miro is straightforward and user-friendly. Here's a step-by-step guide to make the most of this template:
Begin filling in each template section, starting with Brand Values, moving to Competitive Offerings, and finally addressing Audience Needs.
The template is highly customizable. You can easily edit text, add or remove sections, and change the layout to suit your specific needs.
Expand the template by adding more shapes, text boxes, and connector lines to illustrate relationships or highlight key points.
Integrate other artifacts, such as images, documents, or links, directly onto your Miro board. This adds context and depth to your brand positioning strategy, making it more comprehensive and visually engaging.
Why should you use a brand positioning template?
There are several key benefits to using a brand positioning template:
Clarity and focus: It helps clearly define and communicate your brand's essence, ensuring consistency across all marketing efforts.
Competitive edge: You can differentiate your brand in the market by identifying and articulating your unique competitive offering.
Customer alignment: Understanding and addressing audience needs ensures your brand resonates with your target market, fostering loyalty and engagement.
Strategic decision-making: A well-defined brand positioning guides business decisions, from product development to marketing strategies.
Measurement and improvement: The brand positioning template provides a framework for evaluating brand performance and identifying areas for improvement.
Can I use the brand positioning template for any type of business?
The template is adaptable and can be adjusted to suit businesses of all sizes and sectors, from startups to multinational corporations.
How often should I review the brand positioning template and update it?
We recommend regularly reviewing it, at least annually, or during significant market or business changes. This ensures that your brand positioning remains relevant and effective.
Get started with this template right now.
Marketing Campaign Template
Works best for:
Marketing
The Marketing Campaign Template is designed for effortless team collaboration. By providing a centralized space for planning, the template fosters a collaborative environment where ideas converge seamlessly. This enhances communication and cultivates a collective effort toward campaign success, allowing teams to share insights, refine strategies, and drive campaigns to new heights. With this template, collaboration becomes the cornerstone of campaign excellence, ensuring optimal results through your team's collective intelligence.
Communications Plan Template
Works best for:
Marketing, Project Management, Project Planning
You saw the opportunity. You developed the product. Now comes an important step: Find your audience and speak to them in a way that’s clear, memorable, and inspiring. You need a communications plan—a strategy for controlling your narrative at every stage of your business—and this template will help you create a good one. No need to build a new strategy every time you have something to communicate. Here, you can simplify the process, streamline your messaging, and empower you to communicate in ways that grow with your business.
Digital Marketing Plan Template
Works best for:
Strategy, Planning, Marketing
Crafting an effective digital marketing strategy can be a daunting task, but the Digital Marketing Plan Template can make it easier for you. This tool allows you to map out every channel tactic and is particularly beneficial in fostering collaboration among team members in a centralized space. The template's clear structure and intuitive editing features ensure a well-defined digital marketing strategy while also encouraging real-time collaboration. With the ability to seamlessly collaborate, share insights, and collectively contribute, your team can create a dynamic and successful digital marketing plan.
Newsletter Template
Works best for:
Design, Marketing, Desk Research
Using a newsletter template allows you to create a structured and eye-catching newsletter for your subscribers. Add images, text, a call-to-action, and anything else that’ll keep your audience engaged. Take a look at Miro’s newsletter template to start creating unique and distinctive emails today.
SWOT Analysis Template
Works best for:
Decision Making, Strategic Planning, Prioritization
When you’re developing a business strategy, it can be hard to figure out what to focus on. A SWOT analysis helps you hone in on key factors. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal factors, like your employees, intellectual property, marketing strategy, and location. Opportunities and threats are usually external factors, like market fluctuations, competition, prices of raw materials, and consumer trends. Conduct a SWOT analysis whenever you want to explore opportunities for new businesses and products, decide the best way to launch a product, unlock your company’s potential, or use your strengths to develop opportunities.
Social Media Calendar Template
Works best for:
Project Planning, Marketing
Most businesses have a social media presence, but many of them aren’t using social media as a competitive differentiator. The Social Media Calendar template allows you to plan, schedule, and craft posts for LinkedIn, Twitter, Facebook, Instagram, and Pinterest, so you can leverage social media as a strategic tool to promote your brand. Use the Social Media Calendar template to plan out your social content a week, month, or quarter in advance. Collaborate with the marketing team, prepare for product launches and major initiatives, and share draft social posts.