Behavior Design Mapping (Journey)

This map could be adapted to be used for building a new product as well as improving existing ones using Behaviorial Science Principles.

It includes the Components of the COM-B Model to make sure that what you are building still does not cause unnecessary friction (sometimes designing for friction is good).

This Journey should help you understand from a behavior perspective what is making an experience difficult for you customer or user.

You should already know a chosen behavior you are looking to drive and then map backwards from that behavior.

The LanesThe Map has different lanes:

1. Stages: These can help you understand the high level organization of the actions

2. Actions: The behaviors the actors have to perform (these should be observable)

3. Friction: The friction level in the experience

4. Influences on Behavior: Using the COM-B model to map:

• Capability

• Motivation

• Opportunity

5. Intervention Strategy Ideas: Things we can think of that would be able to deal with the barriers influencing the behavior.

6. Other Possible lanes: Depending on your project you may want to add other lanes.

This template was created by Robert Meza.