SWOT Analysis

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What is a SWOT Analysis?

A SWOT analysis is a strategic planning tool. It's a simple, and initial way to list the strengths, weaknesses, opportunities, and threats of a business, product or service as a way of understanding what to focus on.

When to use this method?

A SWOT analysis will give you a high-level idea of where the company is headed, both internally and externally. While just a SWOT analysis on its own will not help you to identify a precise problem to solve, it will provide you with valuable context.

Performing a SWOT analysis gives you detailed insight into the company you’re targeting and its position in the market.

Source: https://www.kickassux.com/ux-library/swot-analysis

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