Empathy Map
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At Invoke, we believe that knowing who our users are isn't enough. We have to know how they behave.
By using using an Empathy Map, we can outline shared behaviours of a persona archetype. This behavioural information proves to be much more practical when strategizing and designing products than the demographic information of traditional personas.
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Invoke
Digital Product Studio
We are a digital product studio that tackles real problems, exposes ideas to the market, and turns them into validated and shipped products.
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